SoLoMo

The Brand SoLoMo concept in its most basic form, is the foundation of an essential “check list” any forward thinking marketing professional or business manager would use as a guide in ensuring that their bricks and mortar business locations are easily discoverable on a wide variety of social, local and mobile search platforms.So in the emerging markets of Turkey and the Middle East, which social, local and mobile platforms are the essential platforms that consumers use to find local businesses and their respective location?