BigFive Study Looks at Post-COVID New Normal

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Just 1% of those Africa-Middle East professionals interviewed for BigFive Digital's "Legacy with Lockdowns" online survey expect no permanent change to how they work post-pandemic. By contrast, 52% expect greater use of teleconferencing to be a permanent impact of the crisis. And 49% expect remote work to become a permanent feature of business life.


Significant minorities of respondents expect business travel, commuting, and event participation to change permanently as a result of the pandemic experience. For example, 31% expect business travel to be reduced permanently. And another 26% believe public transit use will not recover to pre-pandemic levels.  

The "Legacy of Lockdowns" study surveyed 342 respondents across media, banking, telecom, software, agencies, and other relevant sectors during July and August. Respondents represented MENA, East/Central Africa, Southern Africa, and West Africa. Nearly 75% of respondents represent companies that do business with SMMEs.

The respondents hold influential roles within their organizations. More than half (51.5%) held leadership (C-suite), sales, marketing, or product development roles. 


Other questions addressed in the survey include:

  • What happened to your company's customer base during lockdown?

  • What changes to your working practices do you expect to maintain after lockdown?
  • When your country emerges from lockdown, which areas should be prioritised in terms of receiving financial stimulus from central government?
  • What will be the greatest priorities for your company as we emerge from lockdown?
  • And many more.


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