Voice of the Customer: Covid-19 has validated technology adoption in the real estate market

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The real estate industry in the United States has embraced digital solutions since the inception of the internet.  This utilization of technology means that the coronavirus pandemic has not impacted the industry to the same degree as other service industries.

 

Lorna Gagnon, Regional Manager with Berkshire Hathaway Home Services, discussed in detail many of the ways the Real Estate industry has adopted technology and how the industry continues to evolve and test new technologies.

 

Most people are familiar with virtual tours, open houses, using google maps to show the area, and the ability to access thousands of properties without ever leaving the house.  Almost everything can be done online except for the final closing documents where a notary must be present.  Amusingly, the solution is for the Notary to move between the cars in the parking lot for the required signatures.

 

There are many things to learn from Real Estate marketing and Real Estate agent marketing. For example, Real Estate companies are focusing more attention on “seek optimization” versus typical “search engine optimization” to try and influence and capture potential home buyers further up the purchase journey.  “Seek optimization” involves a lot of brand work and a lot of content generation.

 

Watch the full interview here

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