Should we be paying for Google My Business features?

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Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features - and spam - in a pay-to-play model is the real concern.

It’s probably no exaggeration to say that the recent discovery of a survey sent to Google My Business managers including pay-to-play GMB features sent a shockwave through the local SEO industry.It’s probably equally fair to say that, should even a few of these paid-for features (such as Google search results placements, verified reviews or promoted map pins) come to fruition, the industry would change completely.Here’s a couple of screenshots showing the full list of features mentioned in the survey:


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