Kagiso's DigiEngage Offers Online Toolkit for ZA SMEs

Back in March and April, Kagiso Media-owned Jacaranda FM and Mediamark extended R32 million worth of free radio airtime to help South African SMEs market their way through the crisis. It was a successful effort, according to Kagiso CEO Nick Grubb. 

Now, Jacaranda FM and Mediamark have rolled out a new package called DigiEngage that offers SMEs tools to help them digitally transform their businesses. As has been widely noted recently, COVID has brought forward by many years the advancement of eCommerce, mobile payments, and other technologies. Small businesses need to catch up, and quickly.

DigiEngage, offered through North American martech firm Vendasta, offers SMEs eCommerce enabled websites, social media marketing, SEO, and other digital tools in a single package. 

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