Jellyfish buys Latitude as it marches on with global expansion

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Independent global digital shop Jellyfish has acquired digital marketing agency Latitude from TransUnion.Jellyfish, (which ranked up top in The Drum's Independent Agency's Census last year) snapped up the firm for an undisclosed sum. In doing so, it has added to the mix Latitude's offices in Warrington (UK) and Dubai (UAE).The digital agency will soon be integrated into the Jellyfish group which now boasts 700 people across 18 offices worldwide.This move plants Jellyfish down in the north of England and Dubai, with director Rick Lamb leading the Warrington office and Shanil Jagiata, Middle East managing director, leading Dubai.Rob Pierre, chief executive of Jellyfish, said: “This acquisition comes at a great time as we continue with the next phase of our global expansion. We instinctively felt that Latitude would be a really great fit and are looking forward to welcoming the team to the Jellyfish group.”Rick Lamb, director of Latitude, added: “Becoming part of Jellyfish is a great opportunity for us to compete with the biggest agencies in the north of England. Our existing clientele in the UK and Dubai will benefit from an enhanced range of services, products and industry partnerships that this new relationship will undoubtedly bring.”It comes after Jellyfish acquired The ASO Co, an App Store optimisation agency that counts Spotify, eBay and Twitter among its clients. It hoped that buy would bolster services offered to clients around mobile strategy and apple search ads.Jellyfish's client roster includes Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva and Asos, across consultancy, agency, training or tech.Both Jellyfish and Latitude Digital were shortlisted in the Financial and Professional Services category The Drum Search Awards earlier this year, showing the crossover between the agencies.This article is about: World, Digital, Jellyfish, Latitude, Mergers And Acquisitions (M&A), Digital, Marketing, Agency

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