Email Budgets Are Going Up For Almost 46%

Image gallery

There are no items

Click to upload

Video gallery

There are no items

Click to upload
Email marketing budgets are going up this year — at least for some brands.A new study by Litmus shows that 45.9% of companies will increase their email spending overall.Of course, the same report indicates that 50% will decrease their email budgets. Still, Litmus says the increase bodes well.“That’s a great sign that many brands recognize that email is not dead after all. In fact, its return on investment is growing year after year, coming in at 42:1 on average,” writes Whitney Rudeseal Peet in a company blog post.Apparently, some dollars are being shoveled into omnichannel integration. And less will be spent on outside agencies — 14.1% plan to budget more on outsiders, down from 16.2% in 2018, as well as spending more on internal staff.Litmus surveyed around 1,300 marketing executives.Here are the percentages of companies hiking their budgets:- Email marketing overall — 45.9%

- Integration of email with other channels — 48.9% - Email education, conferences, and training — 36.4%- Email team personnel — 33%- Email tools provided by non-ESPs (planning, testing, analytics, etc.) — 30.7%- Email service providers — 20.1%- Email agencies, consultants and freelancers — 14.5%Again, these percentage are outweighed by the number decreasing their budgets. For example, almost 80% are reducing their ESP spending.Rudeseal Peet concludes: “Our research shows that the majority of brands continues to invest in the tools, teams, and resources that help bring their email programs to the next level — which ultimately allows them to reach their audiences more effectively.”

Downloads

No results found
No results found
Try adjusting your search or filter to find what you're looking for.
There are no items