BigFive Summit Sessions: Is Messaging the Future of Social Media?

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One of the inaugural BigFive Summit’s most compelling sessions spelled out why changes in consumer behavior are pushing messaging to the top of the social media marketing food chain.Sifiso Mazibuko is a Johannesburg-based former Facebook executive who now works at a social media marketing and consulting agency.His core message was clear. Messaging is revolutionizing the kind of experience consumers expect from businesses. And businesses small and large need to catch up to this new reality.He also urged the audience to watch what Facebook is doing around messaging and read it as a very loud signal that this is the direction of all things digital.“Messaging is a core part of everything that happens at Facebook going forward, and other companies are going to follow suit,” Sifiso said.To hammer his point home further, Sifiso quotes Asha Sharma, Facebook’s head of consumer product, who said, “If we were to rebuild the social network, we would do so around messaging.”

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