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Lost on the Map - The Brand SoLoMo Shoe Story

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A presentation given by Trevor Nadeau entitled "Lost on the Map". Using a real life story of trying to by shoes for his girlfriend, the presentation focuses on the importance of maintaining an accurate database of national brand business locations that have also been accurately geo-coded and then syndicated (shared) with the major mapping, directory and local search platforms so customers can find the businesses when they look for them on a mobile phone, on an app, on the sat nav system in the car or other personal navigational device or on a computer.

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