Wed, Apr 11 2018
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9:00 AM - 2:00 PM
SIINDA Working Peer Group Meeting
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2:45 PM - 3:00 PM
Bing Bonus Afternoon Session. Welcome by Kimberli Jo Lewis & Jon Martinsen. BING Session is now on waiting list only.
Kimberli J. Lewis
Jon Martinsen
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3:00 PM - 3:30 PM
Humanising Artificial Intelligence
Mark Richardson
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3:30 PM - 4:00 PM
Keynote on AI & Local Search
Nell Watson
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4:00 PM - 4:30 PM
Artificial Intelligence: Hype or Reality
Maike Strudthoff
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4:30 PM - 4:45 PM
Strech Break
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4:45 PM - 5:45 PM
Panel on Customer Acquisition, Retention & Engagement: Will Automation and AI take over Human Interface
Bart van der Heijden
George Leith
Romy Sembi
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4:45 PM - 5:05 PM
Customer Acquisition, Retention & Engagement: Will Automation and AI take over Human Interface
George Leith
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5:05 PM - 5:20 PM
Customer Acquisition, Retention & Engagement: Will Automation and AI take over Human Interface
Romy Sembi
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5:20 PM - 5:35 PM
Customer Acquisition, Retention & Engagement: Will Automation and AI take over Human Interface
Bart van der Heijden
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5:35 PM - 5:45 PM
Panel discussion
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5:45 PM - 6:15 PM
Deep Insights: How technology and automation can enable digital marketing services across multiple channels
Peter Urmson
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6:15 PM - 6:30 PM
Microsoft/Bing Keynote on Innovation & AI followed by a Panel on what Innovation works for SMBs
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6:30 PM - 8:30 PM
Cocktail Reception Microsoft/Bing
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10:00 PM - 11:00 PM
Night Cap at 146 Paddington. Partnered with Uberall.
Thu, Apr 12 2018
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8:55 AM - 9:00 AM
Welcome Day 2. Partnered by Yext.
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9:00 AM - 10:00 AM
CEO Panel
Richard Hanscott
Michael Oschmann
Erik Wiechers
Martin Kargl
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10:00 AM - 10:30 AM
With smartphones in 82% of hands and smart speakers in 11% of homes, you likely find yourself comfortably addressing Alexa, Cortana, Google, or Siri.
Christian Ward
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10:30 AM - 10:55 AM
Driving Digital transformation for SMBs
Greg Sterling
Louise Lachmann
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10:55 AM - 11:00 AM
Introduction of Partner IPromote
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11:00 AM - 11:30 AM
Coffee Break
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11:30 AM - 12:00 PM
Insights from a Top Technology & Online Player
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12:00 PM - 12:30 PM
Digital payment and customer loyalty solutions for businesses and consumers
Philip Ciniglio
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12:30 PM - 12:50 PM
Interview session
Ilan Zachi
Neal Polachek
Gil Ilani
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12:50 PM - 1:05 PM
Tech Wave Trends and Insights. Informative Preview about SIINDA Tech Wave Study
Kimberli J. Lewis
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1:05 PM - 1:30 PM
Market Research SIINDA Landscape Survey
Kimberli J. Lewis
Renato Bottini
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1:30 PM - 2:30 PM
Lunch Sponsored by BPS Technology
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2:30 PM - 3:00 PM
Local SEO in the Era of AI & Voice-based Search
Andrea Muttoni
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3:00 PM - 3:35 PM
AI & How this can be reflected in your Solutions for SMBs
Ben Broshi
Marc Göbel
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3:35 PM - 3:45 PM
Introduction of Partners Websplanet and Yellzz
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3:45 PM - 4:15 PM
Why We Shouldn't be Talking About AI
John Goddard
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4:15 PM - 5:00 PM
New Technologies Supporting the SME
Amir Glatt
Richard Sloop
Thierry Crepin
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4:15 PM - 4:30 PM
Why closing the gap between apps and websites will save the internet for SMBs
Amir Glatt
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4:30 PM - 4:45 PM
How SMBs can take advantage of the rise in mobile search
Thierry Crepin
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4:45 PM - 5:00 PM
The evolution of private social networks and the SMB
Richard Sloop
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5:00 PM - 5:30 PM
The most valuable yet untapped Real Estate Market on the Smartphone : the Dialer
Alex Algard
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5:30 PM - 6:30 PM
Networking Coffee partnered with Boostability
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7:30 PM - 8:30 PM
Cocktail One Great George Street
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8:30 PM - 11:00 PM
Dinner One Great George Street
Fri, Apr 13 2018
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9:00 AM - 9:05 AM
Welcome by Kimberli Lewis
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9:05 AM - 10:30 AM
How the Advertising Industry foresees the E-privacy Revision Impact on Business
Mathilde Fiquet
Nikolas Moschakis
Jon Chase
Lucas Boudet
Christie Dennhely-Niel
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10:30 AM - 11:00 AM
Coffee Break
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11:00 AM - 11:45 AM
What AdTech Companies should be aware of with GDPR & Privacy
Johnny Ryan
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11:45 AM - 12:15 PM
We will walk through the process of understanding GDPR and how our company (Matchcraft) worked to ensure that it understood and met the requirements laid out in the directive, prepared itself internally and positioned to support its clients [legally].
Jeff Chew
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12:30 PM - 1:30 PM
Lunch
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1:30 PM - 2:00 PM
Daniel Dalton will give an overview of the past and current stage of discussions on the e-privacy regulation global issues and also a spotlight on article 15 issue and impact for the local search and directory world.
Daniel Dalton
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2:00 PM - 2:30 PM
Privacy Keynote : Countdown to GDPR
Ardi Kolah
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2:30 PM - 3:00 PM
Privacy & Improving SMBs visibility: the One Business Place project
Jorge Simões
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3:00 PM - 3:45 PM
What GDPR & E-Privacy will mean for your business?
Maria Nunez
Stephanie Verilhac Marzin
Rhett-Christian Grammatik
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3:45 PM - 4:30 PM
Networking coffee and Close