Wed, Mar 29 2017
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1:00 PM - 8:30 PM
The first day of SIINDA is limited to 120 persons (confirmation needed) at "first-come, first-served" basis with priority to SIINDA members, full paying guests & SIINDA Gold & Silver Partners. No separate registration is needed for the half-day at Google!
Kimberli J. Lewis
George Leith
Ilan Zachi
Jeff Moriarty
John Blakey
John Goddard
Orjan Frid
Sigridur Margret Oddsdottir
Simon Devonshire
Karsten Marquardsen
Kartik Tanej
Rachel Martin
Sanaz Ameri
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1:15 PM - 1:50 PM
You must be pre-registered & confirmed to attend this event. The event is currently full.
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1:50 PM - 2:00 PM
Kimberli will welcome delegates to LOCALCOMM 2017, while also thanking Google for its continued generous support of the event.
Kimberli J. Lewis
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2:00 PM - 3:00 PM
The CEO Panel is SIINDA's showcase panel.
Orjan Frid
Sigridur Margret Oddsdottir
John Goddard
Ilan Zachi
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3:00 PM - 3:30 PM
Selling digital solutions to local businesses is difficult. One of the largest media companies in Australia and New Zealand, Fairfax has been informing and connecting people since 1841—more than 180 years.
George Leith
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3:30 PM - 3:50 PM
Digital Transformation Inside a Traditional Media Company
Jeff Moriarty
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3:50 PM - 4:15 PM
This speaker session will help participants deliver outstanding results, create inspiring relationships and provide a positive contribution to society through the power of trustworthy leadership. Its thought-provoking and practical approach challenges leaders to develop transformational trust-building skills to create a positive...
John Blakey
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4:15 PM - 4:30 PM
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4:30 PM - 5:15 PM
New digital search and social media channels enable businesses of all sizes to reach global audiences, and yet so many businesses still have no digital presence.
Simon Devonshire
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5:15 PM - 5:30 PM
A fireside chat with Karsten Marquardsen, Heise Media Service and Rachel Martin, Director of International Partnerships, Yext.
Rachel Martin
Karsten Marquardsen
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5:30 PM - 6:15 PM
Google Keynote
Sanaz Ameri
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6:15 PM - 6:30 PM
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6:30 PM - 8:30 PM
Member & VIP Cocktail Reception
Thu, Mar 30 2017
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7:00 AM - 11:00 PM
New information, new partnerships & a great program! And as usual, SIINDA’s great evening events; join us for "Shakespeare goes Digital" at the Globe Theater!
Amedeo Guffanti
Benita Matofska
Bob Barnes
Greg Sterling
Jon Stribling
Kimberli J. Lewis
Rohit Talwar
Boštjan Makarovič
Itai Sadan
Kostas Rossoglou
Nikolaus Futter
Sergey Vurim
Alexander Freitag
John Spindler
Thomas Lang
Romolo Velati
Ziv Koren
Costantino Caroppo
Neal Polachek
Denis Lukyanov
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9:00 AM - 9:10 AM
Today will focus on the Latest Trends and Developments in the Local Commerce Ecosystem
Kimberli J. Lewis
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9:10 AM - 9:40 AM
GotU will present the latest innovations in Facebook advertising and demonstrate how marketing partners and business directories can and have launched effective Facebook advertising at scale with success.
Amedeo Guffanti
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9:40 AM - 10:30 AM
What will be the Challenges and Opportunities for SMEs? 
Rohit Talwar
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10:30 AM - 11:00 AM
Integrated services and mission-critical tools delivered over the internet are the essence of the emerging “small business operating system.” A number of companies today are building out these capabilities.
Ziv Koren
Neal Polachek
Costantino Caroppo
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11:00 AM - 11:30 AM
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11:30 AM - 12:00 PM
Why you Should Dare to Share: Everything you've ever wanted to know about the Sharing Economy but were afraid to ask. 
Benita Matofska
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12:00 PM - 12:20 PM
Acquiring customers in a fragmented market!
Jon Stribling
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12:20 PM - 12:40 PM
This session talks about how to engage your customers and keep them engaged.
Bob Barnes
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1:50 PM - 2:30 PM
Data provides the cornerstone of the digital economy, making it a genuine capital asset for any modern company, with enhanced processing possibilities with big data and other tailored solutions.
Boštjan Makarovič
Kostas Rossoglou
Nikolaus Futter
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2:30 PM - 2:50 PM
In this session, you will hear great tips from 2GIS, the leading directory and mapping service in Russia, who developed a product years ahead of its time and proved, it is possible to compete with global players.
Denis Lukyanov
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2:50 PM - 3:20 PM
Personalizing the Online Experience
Itai Sadan
Romolo Velati
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3:20 PM - 3:40 PM
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3:40 PM - 3:50 PM
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3:50 PM - 4:20 PM
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4:20 PM - 5:45 PM
Start-ups are changing the world: From verticals to payment systems to new on-demand services.
John Spindler
Louise Lachmann
Neal Polachek
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5:30 PM - 5:30 PM
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7:30 PM - 8:30 PM
Sponsored by Vendasta
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8:30 PM - 11:00 PM
An evening event at the famous Shakespeare Globe Theater & Museum.
Fri, Mar 31 2017
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8:00 AM - 2:00 PM
LOCALCOMM RETAIL - a look at how new technology is changing the way we shop. This 1/2 day session is open to retailers & enterprise businesses.
Agnès Gilbert
David Walmsley
Frank Tapiro
Jürgen Seitz
Matthew Hopkinson
Richard Lamb
Sandi Gollen Balendra
Jon Buss
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8:00 AM - 9:00 AM
Networking Breakfast for SIINDA Members & LOCALCOMM Attendees!
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9:00 AM - 9:10 AM
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9:10 AM - 9:40 AM
In Light of Brexit and Trump. Do we expect to see a difference? What are the trends telling us?
Matthew Hopkinson
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9:40 AM - 10:10 AM
The Digital Landscape is changing rapidly. Retailers of all sizes ask themselves how to keep up and – even more important – how to be successful in this dynamic environment.
Jürgen Seitz
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10:10 AM - 10:40 AM
The way consumers seek information is in a fundamental shift. With the rise of connected devices, machine learning, and AI assistants, search is getting smarter. Answers are provided quickly and powered by a complex set of data. Learn what this means for retail and how brands can continue to thrive in an environment where techno...
Jon Buss
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10:40 AM - 11:00 AM
Ad blocking are developing to allow users to remove or alter advertising content from a webpage, website, or a mobile app. Ad blockers are available for a range of computer platforms, including desktop and laptop computers, tablet computers and smartphones.
Agnès Gilbert
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11:00 AM - 11:15 AM
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11:15 AM - 11:45 AM
Fashion is a multi-billion dollar industry and unsurprisingly therefore, the biggest spender on digital advertising is the retail industry. 
Sandi Gollen Balendra
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11:45 AM - 12:15 PM
A look at a successful retailing story. The Cycle Store UK, a local cycling shop (www.cyclestore.co.uk) was shortlisted for two awards for the best use off PPC in the United Kingdom. 
Richard Lamb
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12:15 PM - 1:00 PM
We hear from one of the UK’s longest established and most trusted High Street retailers about the local marketing challenges facing major retailers in the digital economy
David Walmsley
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1:00 PM - 1:15 PM
E-commerce is growing worldwide. At this speaker slot, Mono will demonstrate how easy it can be to setup a fully responsive web-shop.
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1:15 PM - 1:30 PM
Analytics have spread all along the digital advertising chain, using browsing, statistical data, surfing or consumer habits to enable better personalization of offers. But what about non-rationale grounds like emotions or feelings, which very often drive consumption more than we think?
Frank Tapiro
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1:30 PM - 2:00 PM