Mon, Sep 18 2017
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7:30 AM - 8:45 AM
Registration and Breakfast
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8:30 AM - 8:45 AM
This Must Be the Place
Greg Sterling
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8:45 AM - 9:10 AM
Brian Handly, CEO of Reveal Mobile, will explain where location data is sourced, how value is assigned and how it all translates into actionable insights.
Brian Handly
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9:10 AM - 9:35 AM
Location data has been something of a black box for marketers. When does location need to be precise and when is lower accuracy acceptable?
Thomas Walle
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9:35 AM - 10:00 AM
The companies will discuss ProYo’s online-to-offline and in-store campaigns.
Mike Fransz
Mike Wald
Cameron Peebles
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10:00 AM - 10:25 AM
Verve VP and Creative Director Walt Geer takes on an often-overlooked part of data-driven campaigns: creative.
Walter Geer
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10:25 AM - 10:55 AM
Refreshment Break
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10:55 AM - 11:25 AM
Foursquare President Steven Rosenblatt and TouchTunes CEO Ross Honey will show how location data enable greater personalization, engagement and revenue for TouchTunes.
Ross Honey
Steven Rosenblatt
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11:25 AM - 11:55 AM
Since 2014, Google has measured more than five billion store visits in 17 countries.
Kishore Kanakamedala
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11:55 AM - 12:25 PM
Earlier this year “cost per visit” mobile advertising was introduced.
David Shim
Luigi Ferguson
Nels Stromborg
Kerri Smith
Gil Larsen
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12:25 PM - 1:25 PM
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1:25 PM - 1:55 PM
Facebook recently introduced Custom Audiences for store visitors, enabling retailers to retarget shoppers online.
Gabriel Francis
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1:55 PM - 2:20 PM
There’s a raging debate about the value of “first party” vs. “third party” location data.
Duncan McCall
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2:20 PM - 2:50 PM
With so many store closures and Amazon buying Whole Foods, we’ve entered a new era in retail.
Jon Spinney
Jon Carder
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2:50 PM - 3:10 PM
Refreshment Break
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3:10 PM - 3:35 PM
Many marketers give little thought to privacy. It’s now a critical issue, especially in Europe.
Stacey Gray
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3:35 PM - 4:05 PM
The agencies on the panel represent and influence hundreds of millions of dollars in ad spending.
Erica DePalma
Michael Hayes
Carly Constantino
Matthew O'Neill
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4:05 PM - 4:35 PM
Clear Channel is using location for audience targeting and attribution for out-of-home, effectively turning it into a digital channel.
Andy Stevens
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4:35 PM - 5:00 PM
One of the hottest topics today is “mixed reality” (AR/VR) and Microsoft is one of the key innovators with AR and VR offerings.
Stephen Jeffries
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5:00 PM - 7:00 PM
Cocktail Reception
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7:00 PM - 7:00 PM
End of Conference