Erica’s competencies in customer acquisition and retention cut across both B2B and B2C verticals. Her award-winning digital group includes service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search.Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, being honored by Direct Marketing News as 2017 "Women to Watch" honoree and by MarketingEDGE as a “2016 Rising Star”. She was also recognized among the “best and brightest ‘whiz-kids' in the industry” in DMNews’ “30 Under 30”, as well as by MediaPost as a “Rising Media Star” in Media Magazine.In addition to recently being tapped as a speaker for the Data & Marketing Association’s &Then event, Erica has made speaking appearances at the National Etailing and Mailing Organization of America and the Electronic Retailing Association’s annual conferences. She's served as judge for the ad:tech, DMN and Cynopsis Media Awards. She has sat on the Leadership Council for the Data & Marketing Association’s Mobile and Digital Community and is a past Board Member of 212, NYC’s Interactive Advertising Club.Prior to joining Media Horizons, Erica served as Vice President, Digital at Omnicom Media Group’s Novus Direct, in addition to Associate Media Director with Digitas. Erica earned her Bachelor’s in Digital Media from Loyola University in Maryland.

Associations with entities

VP, Digital Marketing