Mon, Feb 25 2019
Mon, Feb 25 2019
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8:00 AM - 6:00 PM
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8:30 AM - 12:30 PM
This half-day workshop for agencies and in-house marketers presents best practices from leading local marketing and SEO practitioners.
Benu Aggarwal
Joy Hawkins
Cori Graft
Matt Lacuesta
Dan Leibson
Darren Shaw
Going
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1:30 PM - 3:00 PM
This session will offer an update on what’s happened since GDPR took effect. It will also present practical advice on how companies should be preparing now for the inevitability of stricter privacy rules in the US.
Gil Larsen
Kimberli J. Lewis
Courtney Stuart
James Ward
Gabriela Zanfir-Fortuna
Going
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3:30 PM - 4:30 PM
The majority of sales teams fail to hit their revenue targets. Logical Position will discuss what a successful sales organization looks like today and how the company created a culture that makes it one of the most successful Google Partners in the market.
Eric Scriven
Michael Weinhouse
Going
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4:30 PM - 5:00 PM
Yext’s Wendi Sturgis will explain how to build and scale a customer-centric ‘culture of purpose’ that maximizes employee satisfaction, enables a better customer experience and improves results.
Wendi Sturgis
Going
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5:00 PM - 5:30 PM
The founder of Joie de Vivre Hotels and a strategic advisor to Airbnb, Chip Conley is the bestselling author of five books. He will share insights about leadership, culture and how to thrive in an era of disruption.
Chip Conley
Going
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5:30 PM - 7:00 PM
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5:30 PM - 7:00 PM
Tue, Feb 26 2019
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7:30 AM - 8:30 AM
Going
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8:30 AM - 8:45 AM
LSA’s new president Bill Dinan will discuss the state of the organization and its future direction.
Bill Dinan
Going
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8:45 AM - 9:25 AM
Perspectives on the current state of the market from Facebook and Investis Digital.
Whitney Hart
Phillip Rather
Going
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9:25 AM - 9:55 AM
Google My Business is evolving as a platform. One key example is the new GMB app, which seeks to enable SMBs to better engage with customers. Google’s Curtis Galloway will discuss the relaunch of the Google My Business app, what’s changed and what problems Google is trying to solve for local business owners.
Curtis Galloway
Going
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9:55 AM - 10:25 AM
LSA’s Greg Sterling will interview Alignable’s Venkat Krishnamurthy on the state of small business. Krishnamurthy, a serial entrepreneur, is relatively new to the local market and brings a fresh perspective. He’ll discuss why Alignable exists and why trust is the core of its mission.
Venkat Krishnamurthy
Greg Sterling
Going
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10:25 AM - 10:55 AM
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10:55 AM - 11:35 AM
Acquiring small business customers has never been more challenging in a noisy and competitive market. What works now and why? And how must marketers and media sellers change their tactics to reach and succeed with the next generation of local business owners?
Sandy Lohr
Dan Olson
Going
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11:35 AM - 12:15 PM
Customer churn is a chronic problem for companies selling media, software and services to SMBs.
Lex Ten Veen
Brendan King
Going
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12:15 PM - 12:45 PM
Some of them are well known (Amazon, Uber, Netflix), others don’t get quite the same attention. Think: Canopy Growth, Xero, Slack, T-Mobile and Square. In this one-on-one discussion, serial entrepreneur Ben Smith and Neal Polachek will dissect several disruption case studies. They’ll also explain why some of these lesser-known b...
Ben Smith
Neal Polachek
Going
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12:45 PM - 1:30 PM
Going
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1:30 PM - 2:30 PM
We will share original research and insights to help you understand how to address key customer segments and their corresponding propensities to DIY, DIWM or DIFM.
Todd Renard
Neal Polachek
Perry Evans
Jillian Als
Going
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2:30 PM - 2:45 PM
Learn how digital marketing adoption level (DMAL) and product matching can equip sales teams better drive revenue while maintaining CAC and improving lifetime value.
Chris Black
Going
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2:45 PM - 3:00 PM
Customer acquisition costs and churn are a problem for small businesses too. To succeed and grow they'll need to do more with their existing data rather than always focus on new customers. This session will discuss how SMBs can do a better job of using data and bring enterprise-like sophistication to targeting and messaging for ...
Jay Bean
Going
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3:00 PM - 3:30 PM
This session will address misconceptions about all-in-one solutions and showcase successful selling tactics.
Francisco Sanchez Fernandez
Charles Laughlin
Eran Feldman
Going
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3:30 PM - 5:00 PM
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5:00 PM - 5:15 PM
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5:15 PM - 6:45 PM
Join us outside, on the lawn of the beautiful resort, for our 60’s themed “Mad Men and Englishmen” party. Don’t forget to wear your John Lennon style sunglasses (in the registration bag compliments of DAC Group), and join us for some 60’s style food and drink. There will be a Manhattan bar (compliments of Facebook) and a great B...
Going
Wed, Feb 27 2019
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7:30 AM - 8:45 AM
Going
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8:45 AM - 9:15 AM
The future of market research lies with leaders who are focused on automating and democratizing insights, augmenting human decision-making with AI and ML based prescriptive actions and ultimately, automated decision-execution engines and platforms.
Jennifer Pelino
Going
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9:15 AM - 9:45 AM
Brand familiarity and interesting creative are the two major reasons people engage with digital ads, according to a recent study. How will those elements be impacted by AI and automation? Will automated campaigns actually perform? Will human marketers be marginalized by machines or made more effective? And what does ad automatio...
Veronica Buitron
Sana Khan
Kushagra Shrivastava
Going
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9:45 AM - 10:30 AM
It’s critical for brands to localize social media marketing and reputation management. This session offers a compelling case study and validation from Ace. You’ll learn about the specific organizational challenges and benefits in executing a social media and reputation program across franchise locations and how the brand both ma...
Monica Ho
Gary Drummond
Going
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10:30 AM - 11:00 AM
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11:00 AM - 11:45 AM
National enterprises and franchises face a different set of challenges in marketing to local consumers. How are they driving customers to hundreds or thousands of locations; how are they using multiple channels and tracking ROI? HomeDepot will discuss how mobile and location data have changed the consumer journey, how location d...
Jamie Adams
Ryan Allen
Erin Everhart
Going
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11:45 AM - 12:15 PM
Location data is extremely valuable and versatile. However, its use increasingly under scrutiny in the press and Congress. Momentum is building for federal privacy legislation, while California’s privacy act will take effect in 2020.
Taylor Calhoun
Duncan McCall
Mandana Mellano
Christian Ward
Going
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12:15 PM - 12:45 PM
Amazon Alexa and Google Home have sparked a device revolution, approaching 100 million smart speakers in US homes. Despite massive adoption, they have not (yet) lived up to the hype as a marketing or search channel. Alexa’s Vinod Sirimalle will discuss the current state of virtual assistants and how Alexa is being used in differ...
Vinod Sirimalle
Going
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12:45 PM - 1:00 PM
Going
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1:00 PM - 2:30 PM