Wed, Mar 06 2019
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6:00 PM - 9:30 PM
Thu, Mar 07 2019
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9:00 AM - 9:30 AM
Kimberli J. Lewis
Luis Baptista-Coelho
Sanaz Ameri
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9:30 AM - 10:00 AM
Local Search is changing and the digital transformation is happening both at the brand level and also among SMB's. What does the emerging landscape look like and where will it go? Are SMB's and brands behaving in the same manner or are their strategies going in different directions?This session will look at what is happening no...
Zohare Haider
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10:00 AM - 10:20 AM
The digital is growing in UAE and MEA, so how can your business use new digital tools available to grow or help your clients grow?In this session we take a snapshot of the changing consumer landscape and discuss how your business can take advantage of the new digital growth opportunities that are available.Andrea will discuss ...
Andrea Silva
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10:20 AM - 11:00 AM
SIINDA, along with Silktide and MONO, has conducted thousands of SMB Interviews and looked at thousands of SMB websites throughout Europe and the Middle East. This panel discusses what SMB's are doing well and how they can improve their digital presence.
Kimberli J. Lewis
Louise Lachmann
Renato Bottini
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11:00 AM - 11:20 AM
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11:20 AM - 11:40 AM
Based on the previous study, this session looks at the state of SMB Digital presence in UAE and what digital SMB's need to do to ensure their customers can find them. Bfound helps SMB's understand digital presence.
Erik Bjerlestam
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11:40 AM - 12:10 PM
Knowing that SMB's are lacking presence online is one thing, but how do you, as agencies, platforms and technology providers develop a sales strategy to reach them? An upfront strategy is essential to success. In this session an international sales expert will discuss how to develop an upfront sales strategy that works.
Vincent de Lattre
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12:10 PM - 12:50 PM
Customer churn is a problem for companies selling media, software and services to SMEs. This session will present aggregated data and insights from more than 200,000 SME customer accounts. What characteristics, patterns and success recommendations exist within the data?
Brendan King
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12:50 PM - 1:30 PM
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1:30 PM - 2:00 PM
In this interactive panel we will have the testimony of leading platforms in the region that can help scale your business and we will share why they are important to be successful in the digital transformation of your customers
Sanaz Ameri
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2:00 PM - 2:30 PM
Nowadays search engines are no longer a simple index of websites, they are sophisticated answer engines looking for content and prioritizing based on this content. Some of the biggest challenges SME's have involve what kind of content to produce and share on their digital assets and how to use SEO to be found. As agencies, we mu...
Basma Abou Assaf
Roger De'Ath
Joachim Helfer
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2:30 PM - 3:00 PM
The session includes interesting facts and figures on social video content in the MENA region across different verticals, how global trends are taking shape in the region and what to expect moving forward.
Tarek Nasr
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3:00 PM - 3:15 PM
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3:15 PM - 3:45 PM
Online reviews play a critical role for location based SMBs and according to a recent study, consumers read an average of 10 online reviews with 89% check out the business’ response before feeling able to trust a local business.
Tarik Qahawish
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3:45 PM - 4:15 PM
Governmental initiatives in the Digitalization of GCC Based Businesses: A significant percentage of GCC businesses lack the most basic attributes when it comes to digital discoverability.In this session, you will gain insights into a regional government initiative that helps GCC based businesses create and expand their regional...
Trevor Nadeau
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4:15 PM - 5:00 PM
Digital experts from SIINDA and SIINDA member companies discuss the future trends we are seeing.
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5:00 PM - 11:59 PM